College-admissions / education brand · US
Tripling search impressions in three months
A 90-day program turning content into measurable goal completions.
Role: SEO & content lead
90-day program
Technical · content · backlinks
10.9K
organic keywords
80%
traffic from organic
2x
monthly clicks (3 mo)
294K→730K
impressions
Problem & context
An education brand needed to grow organic visibility and turn content into measurable goal completions.
My role
SEO and content lead.
Process & approach
- Ran a 90-day program: technical SEO cleanup to remove crawl and health issues.
- Executed a content sprint of new and refreshed blogs mapped to search demand.
- Layered in targeted backlinks to accelerate ranking on priority pages.
Outcome & results
- Drove 38,000+ organic users (80% of all site traffic) and 114 goal completions.
- Grew to 10.9K organic keywords (+2.5K), worth ~$11.7K in organic traffic value.
- Doubled monthly clicks (8K → 16K) and grew impressions from 294K to 730K in three months; lifted the site health score from 67 to 92.
Ninety days, three levers — technical, content, backlinks — pulled in the right order. Impressions more than doubled and 80% of all traffic came from organic.