Multi-program fitness studio · British Columbia
Building the full growth system for a multi-program studio
Website, CRM, offers, and ads — with per-program revenue attribution.
Role: Marketing & rev-ops lead
PT · BJJ · Kickboxing
Built end to end
Website+CRM
built
3
program lines
Per-program
attribution
$9–14K
/mo tracked
Problem & context
A studio running three separate programs — personal training, BJJ, and kickboxing — with no website, no CRM, and no way to see which program was actually driving revenue.
My role
Marketing and revenue-operations lead, building the systems end to end.
Process & approach
- Built the website and a GoHighLevel CRM with dedicated pipelines for each program.
- Created tailored offers for personal training, BJJ, and kickboxing.
- Built and ran lead-generation ads feeding each pipeline, then layered in monthly reporting that attributed revenue to each program line.
Outcome & results
- Stood up a complete lead-to-revenue system: website, CRM, offers, and ads in one place.
- Built per-program revenue attribution ($9K–$14K/month tracked) so the owner could see which tracks to grow.
You can't grow what you can't see. Standing up the system and per-program attribution turned three blurry programs into three lines the owner could actually manage.