Shopify retail store · Canada
Turning the same traffic into more orders
More revenue without simply spending more on ads.
Role: Paid media, CRO & email
Klaviyo flows
Google & Meta
+26%
conversion rate
+23%
orders
68%
sales lift (30-day avg)
Paid+Email
channels managed
Problem & context
A Shopify store wanted more revenue without simply spending more on ads — so the lever had to be conversion and retention, not just traffic.
My role
Paid media, conversion-rate optimization, and email (Klaviyo) lead.
Process & approach
- Optimized the store for conversion, improving the path from landing to checkout.
- Ran profitable Google and Meta campaigns to bring in qualified traffic.
- Set up Klaviyo email flows to capture repeat business from existing customers.
Outcome & results
- Lifted online-store conversion rate 26% and orders 23% in a month.
- Reached a 68% increase on the 30-day rolling sales average heading into a record month.
The cheapest growth is the order you were already almost getting. Fixing conversion and retention turned the same traffic into a record month.