Amazon-FBA education brand · US
Turning blog content into 300–495 leads a month
A predictable, owned source of leads instead of leaning on paid.
Role: SEO & content lead
Blog-funnel tracking via Hyros
Competitive FBA niche
300–495
leads per month
$42–69K
monthly pipeline
$66K
best month
1,700+
ranked keywords
Problem & context
An education brand in the competitive Amazon-FBA niche needed a predictable, owned source of leads instead of leaning on paid channels.
My role
SEO and content lead, with blog-funnel revenue tracking via Hyros.
Process & approach
- Built a blog content engine mapped to buyer intent, so content attracted people close to a purchase decision.
- Optimized on-page SEO and internal linking, then layered in backlink campaigns to build authority.
- Tracked every lead and sale back to source, so content was measured on pipeline — not pageviews.
Outcome & results
- Produced 300–495 leads per month from content, worth $42K–$69K in pipeline.
- Drove $66K in blog-attributed revenue in a single month, with organic users up 180%+.
- Scaled the brand's organic footprint to 1,700+ ranked keywords.
Content only counts when it's tied to revenue. With every lead tracked to source, the blog became a measurable pipeline line — not a cost center.