Physiotherapy & rehab clinic · British Columbia
A small ad budget into a full appointment book
Google Ads optimized for booked appointments, not raw clicks.
Role: Google Ads strategist & manager
$500–$2,000 per visit
Tied to online booking
440+
booked appts / month
$7.24
cost per booking
$500–$2,000
per visit
97.5%
direct bookings
Problem & context
A rehab clinic in BC needed a predictable flow of booked appointments from paid search, where each appointment is worth $500–$2,000.
My role
Google Ads strategist and manager.
Process & approach
- Built and optimized Google Ads tied directly to the clinic's online booking system.
- Optimized on booked appointments rather than raw clicks, so spend chased revenue-producing actions.
- Kept CPCs efficient while protecting conversion quality across the account.
Outcome & results
- Booked 440+ appointments in a single month at a $7.24 cost-per-acquisition (1,550 clicks at $2.07 CPC) — against a ticket value of $500–$2,000 per visit.
- 97.5% of conversions were direct appointment bookings.
At $7.24 to book a visit worth $500–$2,000, the math speaks for itself — but it only works when you optimize for the booking, not the click.