Fitness-equipment e-commerce · Canada & US
$2.48M in tracked conversion value from paid media
Google paid media, run end to end across two countries.
Role: Paid media manager & account lead
Channels: Search · Shopping · Remarketing
Under 1 year
~13x
return on ad spend
$2.48M
tracked conversion value
4,200+
conversions
2
markets — CA + US
Problem & context
A direct-to-consumer fitness-equipment brand scaling paid acquisition across two countries, with the US as a newer, growing market. Growth depended on spending into paid channels profitably — and on trusting the numbers enough to keep scaling.
My role
Paid media manager and account lead across both markets, owning strategy, execution, and attribution.
Process & approach
- Ran Google paid media end to end — search, shopping, and remarketing — with continuous bid, budget, and creative optimization across both countries.
- Refreshed display creative and optimized product pages for SEO so they ranked organically, building the relevancy and authority that reinforce paid performance.
- Set up Hyros to unify attribution across paid (Google, Meta) and organic — replacing platform-reported numbers with one deduplicated view of what actually drove revenue.
Outcome & results
- Managed ~$183K in paid media across Canada and the US in under a year, driving ~$2.48M in platform-tracked conversion value (~13x ROAS) and 4,200+ conversions.
- Unified attribution across channels, so scaling decisions were made on deduplicated revenue rather than inflated platform metrics.
- Account was selected into Google's Accelerated Growth Team — an inbound invitation reserved for high-potential accounts.
The unlock wasn't a bigger budget — it was trustworthy attribution. Once every dollar of revenue was tied to its true source, scaling profitably became a decision, not a gamble.